Top 5 Social Networking Apps in Bulgaria Q2 2023 Performance

During the second quarter of 2023, Bulgaria's social networking landscape saw varied performance across the top 5 applications on a unified platform. Data from Sensor Tower provides insights into weekly downloads, revenue, and active user trends for Rakuten Viber Messenger, Messenger, Facebook, WhatsApp Messenger, and Telegram Messenger.

Rakuten Viber Messenger experienced a relatively stable revenue stream with weekly earnings fluctuating between approximately $340 and $500. Downloads showed minor fluctuations, peaking at nearly 14.8K in mid-April and dipping to around 10.8K in mid-June. Active users saw a gradual decline from 1.59M at the beginning of April to 1.52M by the end of June.

Messenger exhibited modest weekly revenue, with a notable spike to $103 in late May. Its downloads varied, reaching a high of nearly 20K in mid-April and a low of approximately 12K in mid-June. The app maintained a steady user base, with active users ranging from 1.54M to 1.57M throughout the quarter.

Facebook saw consistent revenue, peaking at around $500 in late May. Weekly downloads remained relatively stable, with the highest being close to 20K in mid-April and the lowest at around 14.6K in mid-June. Active user numbers hovered around 3.66M, with minor fluctuations throughout the quarter.

WhatsApp Messenger maintained low yet steady revenue, mostly around $8 to $11 weekly. Downloads peaked at approximately 13.4K in mid-April, with a slight decline to about 9.5K in mid-June. Active users showed an upward trend, increasing from 1.06M at the start of April to nearly 1.18M by the end of June.

Telegram Messenger generated consistent weekly revenue, with figures ranging from $459 to $733. Downloads saw a peak of 10.8K at the end of March and a low of about 7.3K in early June. Active users remained stable, fluctuating slightly around the 335K mark throughout the quarter.

For more detailed insights and analytics, visit Sensor Tower.